With hundreds of millions of users on Facebook, Twitter, and blogs, content is everywhere. Sure, the quality varies, but content is anything but scarce. Most is unremarkable, easily forgotten, and easily replaced. How is this valuable?
With more content constantly vying for your precious attention & those attention spans shrinking, what are content makers to do? Shout louder? Produce more often? Shorten content depth? Is content in a race to the bottom?
What about context - providing the enlarged perspective to properly view, understand, & analyze content? Instead of pushing sound bits, talking points, or LOL cats, could we give others context to show the significance of information and gain knowledge? Maybe instead of acting as if we have all the answers, we could facilitate thinking and ask better questions.
If quality context is more rare (and therefore more valuable), has it become king? What do you think? Is content still king, or is this a great opportunity to supply more context?