Make products? Ship materials? Serve customers?
When someone asked Japanese businessman Konosuke Matsushita what his company did he would reply, "We make people. And occasionally we make electronic products."
But wait! Employees aren't moving the bottom line, only selling products does that. How can you have a successful business without that?
Who makes your products? Who performs your processes? Who interacts with your customers?
So why wouldn't you be putting them first?
Develop your people first, then everything else you want to do will be more likely to happen.