I recently wrote about how I feel about the value of pushing the edge and saying "No" to the status quo. Here, I'm going to provide a historical example.
It's the 15th century and in Europe, spices from India are like a Medieval iPhone. People are lining up to get them. It's primarily available from a land route across the Middle East to the Mediterranean Sea. From there, they mostly come to Italy. This makes the Italians filthy rich, and Portugal... not so much.
Enter a young prince names Henry the Navigator. He wonders if there could be another way to get to India, like sailing around Africa.
That would be great, but there's a problem - no one's ever made it anywhere close.
The quest to circumnavigate Africa represented pushing the edge into the uncertain places yet to be discovered. The risk were real (literally life & death), and so was the potential reward. With each experimental voyage, they got closer towards their goal and eventually made it to India.
Jay Johnson writes to inspire unconventional thinking coupled with unconventional doing for a better tomorrow.