Scientist have run countless experiments on this premise. They change the wording and context but the results are always the same. People prefer more certainty (or less risk) even if it costs them in the long run. This phenomena is known as risk aversion.
It won't take much reflection to see these implication in your own life:
- Going with the flow instead of rocking the boat.
- Going through the motions instead of being intentional about your actions.
- Checking off work instead of thinking about your work.
- Keeping your distance from others because you might make yourself vulnerable.
- Telling others what to do instead of inviting them to be part of the process.
- Doing things the way they've always been done instead of trying something new.
The pursuit of pudding is not a long term successful strategy. Are you willing to cross the complexity chasm where the scary stuff lives that might not work?